We agency is the agency of the singular
We agency is convinced that brands, companies and their managers must grow their uniqueness and singular voice to be heard, understood and preferred. We put great values on understanding and expressing this distinctive and unique voice because it is worth much more than clichés, rehearsals and copycats. We know that we need to go beyond the obvious to unveil your voice. We dare to go off the beaten track to find original ideas and assume the difference to make the difference. We give intensity to the relation between brands or companies and their audiences by putting into words, actions and images their distinctive voice and their unique way of doing, being, acting, thinking and speaking that makes them stand out from the crowd.
“The more the universe become standardized, the more I am interested in uniqueness.” filmmaker Claude Sautet once said.
Let’s stand together for uniqueness!
Genuineness
Your distinctive voice will break through the noise and reveal your genuine identity. As conformism is the enemy of genuineness, we care for our clients’ distinctive voice when speaking to their audience and nurture it with creativity and quality relationships.
Independence
WE encourage independence. We are convinced that it is the one condition that allows for personal development and progression, by acquiring skills and expertise through experiences as guarantee of quality work, benefiting our clients.
Beliefs
WE challenge our clients' briefing notes and value their interests before ours and WE assume our recommendations. Honesty is for us the one condition for a trust-worthy and respectful relationship. This is what WE are for for our clients.
Cooperation
As a multi-specialist and multi-disciplinary agency, we value cooperation: within the agency, with our partners and our clients within an extended team, and, when they request it, by teaming up with their partner agencies.
Creativity
Challenging ideas and letting creativity take over allow us to imagine unique concepts with one key word: DARE. Letting ourselves be inspired by the world, open up to one another, getting informed, in one word being curious, are the foundation of creativity.
Result-oriented culture
As a leverage of value creation, communication must be valued based on its performance. In our opinion, our result-oriented culture means measuring performances and teamwork in the idea of responsibility and commitment.
The international network
Looking to provide outstanding global public relations solutions while capitalizing on local agency and team expertise, PRGN was formed in 1992. Each agency adheres to the code of ethics established by the Public Relations Society of America and adopted by PRGN. From the start, the mission was simple: provide first-class public relations services in major geographical regions from principal-level local market experts.
More informations: www.prgn.com / Twitter @PRGN.